Impact of Social Media on Cultural Identity Among Youths in Uyo Metropolis
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Abstract
Social media utilization has brought tremendous impacts on the cultural identity of many human societies especially in Africa. This study was undertaken to assess the impact of social media on cultural identity among youths in Uyo metropolis. It used a cross-sectional research design to capture a snapshot of how social media influence cultural identity among youths. A mixed-methods approach was employed, combining quantitative and qualitative research techniques to provide a comprehensive understanding of the phenomenon. 500maleandfemale respondents aged 15-24 years who were selected using the stratified random sampling to ensure representation across various neighborhoods, educational backgrounds, and socio-economic statuses within the study area. Quantitative data were collected through the administration of a structured questionnaire while qualitative data were obtained through in-depth interviews and focused group discussions. To analyze quantitative data, the simple percentage and the arithmetic mean were utilized to measure responses related to social media use and cultural identity. Qualitative data, however, were grouped in themes to reflect the specific objectives of the study. The findings showed that the impact of social media on cultural identity is multidimensional showing both positive and negative shades. It has eroded the cultural identity of youths in the aspects of traditional dressing, local cuisine, local language and traditional dances, although its effects were not too extreme on naming. However, social media was found to serve as a platform through which, many indigenous cultural activities are transmitted to a global audience. Based on these findings, it was recommended that cultural education be made a part of the school’s curriculum in order to promote a deep sense of cultural appreciation by the younger generation.
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